Coming off of the Holiday rush of product sales, high customer engagement, and larger website views, it was a very slow January and February hasn’t been looking too promising either. By the 12th day without a sale I realized two things: 1) I was feeling like we were on the brink of extinction due to a lack of sales, and 2) growth or lack of sales should never determine my mood or outlook — it’s dangerous and foolish.
Although sales have been slumping, as much of retail does after the holiday season, we have a bright future to look forward to. We are currently working on prototyping for 3 new products, 2 of which we plan to launch this year. But, for some reason, sales seem to easily become the main focus of my attention. Perhaps it is greatly attributed to the fact that sales = cash, which is the lifeblood of our business, but I think it is dangerous to let this otherwise necessary part of the business take a tyrannical grip of our attention.
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